# Why Coactive

Building the capabilities to work with unstructured visual data requires cross-functional collaboration across teams proficient in:

- **Data Engineering** to process large volumes of visual data.
- **Machine Learning** for classification.
- **Data Science** to make sense of the results.
- **Software Engineering** to serve the results.

Beyond the large talent and time resources needed, such a solution requires a high degree of coordination and hand-offs.

Using coactive, you can immediately begin to drive value from your visual data using our [web UX](https://app.coactive.ai/) or programmatically using our [REST API](https://docs.coactive.ai/api-reference).

Interested in getting started with coactive? [Request a demo](https://coactive.ai/contact) from our sales team.